I had the same exact experience as you at the Apple Store, I am very disappointed in Apple for many reasons. First of all, why can't they own up to a design flaw? Second, how can nobody I talked to from Apple (Chat, Store, and Phone) have not ever heard of this? What a complete crock of ****. All 3 people I talked to, I told them about this very thread on their own website. They really didn't have much to say after that.
I bought my iMac in 2012 and three weeks afterwards these smudges started to appear in the right upper corner and has spread to the left and top. I didn't think much of it until I looked it up on the internet months ago and noticed how many others were having problems. Last week, I finally got a suction cup to pop off the first layer of protective glass, hoping that it would just be underneath that. Obviously I didn't get lucky and these smudges were inside the actual LCD panel. That lead me to chatting with someone from Apple who wasted no time in setting up an Apple store appointment for me, which I took as he just wanted me to get into the Apple store so I would spend money there, such a sad sham.
Today, the guy at the apple store jumped right into trying to sell me a replacement screen after seeing the smudges and taking a screenshot to make sure it wasn't the video card. Why would I buy a ******* replacement screen for $400 when this will just happen again and again?????? Does this make sense to anybody besides Apple? With or without warranty the screen should be replaced, one time, for free considering all the evidence against Apple for this particular issue.
I then received a call from corporate after my appointment today. That phone call went exactly how I thought it would go. "Theres not much we can do besides replace the screen". I then told the guy that I would clean it myself and he didn't like that idea so much, but I don't really care because Im not under warranty anymore. Can somebody tell me why they dont take the screen out and clean under the actual LCD panel at the Apple store? Oh yeah!!!! They wouldn't be making as much money if they did that.
I would like to thank Apple for not giving a flying **** about its customers and and lying when something they ****** up in production starts popping up. This is something that cannot be prevented by the consumer, but Apple likes to tell you otherwise. To me, this seems like an issue that should have a recall attached to it, but Im just some ******* who bought a mac because of my previous experiences with them. Sadly they are mainstream now and aren't made like they used to be, Mr. Jobs is rolling in his grave probably.
Im just gonna clean the screen myself, if anyone else wants to know how to do it, you can find great info here http://forums.macrumors.com/showthread.php?t=1101370 and here https://www.ifixit.com/Guide/iMac+Intel+21.5-Inch+EMC+2308+Display+Replacement/1 764
Regards,
A very ****** off iMac owner