Quicktime Streaming - embed RTSP in a webpage

Forgive my ignorance - I'm working on my first Mac Server and haven't done any video streaming stuff at all. I'm trying to put an RTSP feed into a web page and found the following code on one of the discussion threads (code at bottom)...
My problem - while the controls show up (with the poster), they disappear the moment I start to run the video in the browser - otherwise the video runs great - as long as I 'hint' it - which I need to do in Quicktime 7 Pro (X doesn't seem to have the option). Ironically, I need to 'hint' the video on my Windows 7 box - because of the noted Quicktime X issue. Any suggestions re the code below and/or the hinting would be hugely helpful. Thanks!

<OBJECT
CLASSID="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B"
WIDTH="320"
HEIGHT="256"
CODEBASE="http://www.apple.com/qtactivex/qtplugin.cab">
<PARAM name="SRC" VALUE = "http://*url location of your poster frame*.jpg" >
<PARAM name="QTSRC" VALUE = "http://*url location of your poster frame*.jpg" >
<PARAM name="HREF" VALUE = "rtsp://*url location of your streaming file*.mov" >
<PARAM name="AUTOPLAY" VALUE = "true" >
<PARAM name="CONTROLLER" VALUE = "true" >
<PARAM name="TYPE" VALUE = "video/quicktime" >
<PARAM name="TARGET" VALUE = "myself" >
<EMBED
SRC = "http://*url location of your poster frame*.jpg"
QTSRC = "http://*url location of your poster frame*.jpg"
HREF = "rtsp://*url location of your streaming file*.mov"
TARGET = "myself"
CONTROLLER = "true"
WIDTH = "320"
HEIGHT = "256"
LOOP = "false"
AUTOPLAY = "true"
PLUGIN = "quicktimeplugin"
TYPE = "video/quicktime"
CACHE = "false"
PLUGINSPAGE= "http://www.apple.com/quicktime/download/" >
</EMBED>
</OBJECT>