Embedding QuickTime content is easy, if you follow the "rules":
http://docs.info.apple.com/article.html?artnum=61011
The plug-in (or lack of it) should trigger a Windows user to either the file or the download page for QuickTime.
Using H.264 is a slightly different matter because the plug-in will "work" but confusing "messages" (component needed) may turn off some PC users (and many Mac users, too).
I place a notice on my pages that says QuickTime 7 required to view and a link to the download page.
Many computers can not install QuickTime 7 (it's not for everyone any longer). If you have the space and the bandwidth an alternative page, file format or download (or stream) may keep your visitors happy.
But you don't see the Apple movie trailer pages apologizing for H.264 content. Viewers either "get it" or move on.
Post a link for your pages and I'll look at the html code for errors. They're easy to spot.