[Help!]Apple Inc. Vision statement

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Level 1

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[Help!]Apple Inc. Vision statement

Hi all ,doese anyone know the apple company 's vision statement ? Due to i could not find one line on it ,the apple.com just show the mission statement as :
"What is Apple's mission statement?
A: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone."

Please feel free to answer my question ,thx all!

macmini, Mac OS X (10.6.3)

Posted on Jun 6, 2010 1:40 AM

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Answer 1

Alancito

Level 7

29,928 points

Jun 6, 2010 3:36 AM in response to jerryleung

Jerry ~ Welcome to the discussions. Apple’s chief operating officer, _Tim Cook_, said this last year during a conference call with investors:

"We believe that we are on the face of the earth to make great products and that's not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don't settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we're wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well." ( Source).

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Answer 2

Klaus1

Level 9

52,873 points

Jun 6, 2010 6:58 AM in response to jerryleung

They change it regularly!

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."

Later:

"Apple is committed to ensuring the highest standards of social responsibility in everything we do. The companies we do business with must provide safe working conditions, treat employees fairly, and use environmentally responsible manufacturing processes wherever Apple products are made. "

1984:

"To produce high-quality, low cost, easy to use products that incorporate high technology for the individual. We are proving that high technology does not have to be intimidating for noncomputer experts."

and also see this:

http://www.devdaily.com/blog/post/mac-os-x/apple-business-philosophy-mission-sta tement

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