Suspicious email from “Apple” about an in-App purchase

There are lots of phishing emails doing the rounds. Genuine emails will contain your billing address from your account, not contain spelling or grammar errors etc.

Phishing and similar emails : Avoid phishing emails, fake 'virus' alerts, phony support calls, and other scams - Apple Support

Genuine iTunes emails : Identifying legitimate emails from the iTunes Store - Apple Support

Viewing an account's purchase history : See your purchase history in the iTunes Store - Apple Support 

Apple will always address you by your name or the name they have on file for you, not Dear Customer, Dear Client or by using your e-mail address.  The e-mail will be from @apple.com or @iTunes.com. E-mail addresses can be spoofed. You can go to Mail/View/Message/Show all Headers to see more. Apple e-mails will never contain an attachment. Apple will never request personal information such as Social Security numbers.

The only exception to the above I have noticed is if you order something from the Apple Store (apple.com), your receipt will be addressed to Dear Apple Customer. That is a receipt for a purchase you initiated.