Why is the apple in the Apple logo bitten? Why not use a whole apple?
Why is the apple in the Apple logo bitten? Why not use a whole apple? Hopefully this question will make some one's day.
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Roger is correct.
The logo job then fell to designer Rob Janoff, who would give the
House of Jobs its prettiest present: the famous “rainbow apple.” While
the bite mark was supposedly a reflection of Apple’s tagline at the time
(“Byte into an Apple”), Janoff would say in a later interview that his
primary aim was to “prevent the apple from looking like a cherry
tomato.” But it was Jobs, at least according to Apple-fan lore, who
jiggered with the logo’s chromatic order so that green would be at the
top—which made sense, because that’s where the leaf was.
The story behind the Apple logo’s evolution – Adweek
https://www.adweek.com/creativity/story-behind-apple-logos-evolution-11672/
I have seen other quotes from interviews where Janoff does not use the word "tomato" in the "cherry" phrase.
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Burns: For years there have been rumors about what the bite out of the apple signifies. Can you resolve that once and for all?
Janoff: Yes, funny story. The apple shape itself
didn't have anything to do with computers. It's to get people to notice
that an Apple computer was not some piece of hard-edged metal that has
no place in your home and that your kid wouldn't want to be near. Lots
of different fruits have a stem, are sort of round with a leaf dangling
off of it. So the bite in the apple was initially meant to indicate that
it was an apple, and not something else. Also metaphorically the bite
indicated biting into all the knowledge users would get out of this
computer.
Rob Janoff And The Fascinating True Story Behind His Original Apple Logo Design - FORBES
