E-reader Development

Does anybody here know where we can contact Apple directly and ask them to look into making an e-reader? I just feel that if they were to make one would it not be more beneficial for them? Reading books on iphones and Ipads is tough and if they were to make an e-reader I feel that people would buy it? No?

Unless someone knows that Apple has already discussed this previously...I am maybe just being ridiculous but I feel that if they can make a tv and a watch why not an e-reader?