No apple TV app on new apple TV
Set up a new Apple TV 4k HDR 64GB this week with Amazon Prime, CBS, BritBox and Acorn apps, but NOWHERE do I find the app with the Apple TV+ logo. I signed up for it on iTunes and my account shows that I'm subscribed, but I can't find the app to run on my new Apple TV.
The start-up screen shows 4 Science Channel shows and a little video about Apple TV. I can watch the new Apple TV+ shows on my iPod and iPhone, but not on our smart TV. I can watch Amazon Prime shows on the smart TV, but not the new Apple shows.
Have spent a couple hours scrolling up and down and left to right, but no Apple TV+ app. What could I possible be missing???