Maybe publishing PDF without embedding fonts is bad practice. But people do it. Now either you go on a crusade forcing everyone to embed, or you provide the font, or the means to get it. I choose to expect from Apple to provide a portable reader with a functionality that allows me to read papers using math symbols. I do not expect them to foresee every type of font, but symbols, seriously. I understand that some people will never find fault with Apple, but this time there is no excuse. Basic fonts for reading academic papers should be in the system, and the ability to add fonts should be provided.
Not sure why you would like to have a look at a PDF without fonts, its not fun to read formulae with symbols missing. Obviously if you download this and embed on your computer it works. But now imagine I have a Sentge library of thousands of papers, some with comments made in Acrobat. I have to open each paper, print to PDF, which flattens the paper so I cannot edit comments and then save to Sente.
Here are links to paper in semantics/logic.
http://www.springerlink.com/index/P148487157215340.pdf
http://semantics.uchicago.edu/kennedy/classes/nu/471/F03/grosu%2Blandman.pdf
Its ridiculous what apple has done. People have and will forget to embed fonts, this appliance was supposed to be functional and on the go, It is not. This is not a trivial problem. The stupidity of the solution is highlighted by the FAQ advice on iPad PDF viewers. One the most recommended viewers Goodreader states on its FAQ (http://www.goodreader.net/gr-man-trouble.html#pdfscrambled)
From Goodreader PAQ:
" Some characters (Asian, Arabic, special math symbols, etc.) in my PDFs are unreadable, but they appear correctly on my Mac/PC
The reason - fonts are not embedded into a PDF file. iOS carries only a limited subset of certain fonts.
There's a very easy workaround for this. You have to embed all fonts into a PDF file.
If you have a Mac computer, open this PDF file in Mac's standard Preview application, go to File menu and select Save As command. Then re-save this file as a new PDF (just make sure to change a file name, to preserve the original file unchanged). The new PDF file will contain all fonts.
If you have a PC computer, the solution would be to reassemble a file in Adobe Acrobat software embedding all fonts into it. Print your file to a special Adobe PDF printer (installed by Acrobat). Make sure that inside this printer's settings, on Fonts tab Embed all fonts checkbox is on."
Obviously, there are a lot of people who experience this problem. The solution seems to be to carry a laptop with you iPad.