What exactly DOES Reiboot do that iTunes cannot?

I'll tell you, the folks at Tennorshare should get an award for Biggest Mass Spammer Ever because any criticism of Reiboot is buried under hundreds of fake reviews. It won't be long until this thread is spammed with praise from newly registered accounts with one post.

I'm not an ACiT, but I work at iGeneration and deal with restoring iPhones multiple times a day. One of the other techs convinced the manager to purchase Reiboot and we don't see any advantage over iTunes.

Can anyone here explain what Reiboot actually does that iTunes cannot? I would love to hear from a developers or ACiT.