Apple TV Generation 2, maybe 3
Apple logo appears on tv screen, device flashes and nothing else appears on the tv
Apple logo appears on tv screen, device flashes and nothing else appears on the tv
Identify your Apple TV model - Apple Support
There is an important distinction between 2nd and 3rd generation for restoring: one of these must not be separately powered, while the other model must be powered. See link below.
Restore your Apple TV through iTunes - Apple Support
If you have macOS Catalina (without iTunes), then the connected Apple TV would appear in the sidebar of a Finder window, instead of iTunes. The rest is the same as in the link.
Identify your Apple TV model - Apple Support
There is an important distinction between 2nd and 3rd generation for restoring: one of these must not be separately powered, while the other model must be powered. See link below.
Restore your Apple TV through iTunes - Apple Support
If you have macOS Catalina (without iTunes), then the connected Apple TV would appear in the sidebar of a Finder window, instead of iTunes. The rest is the same as in the link.
That sounds like the Apple TV's firmware has been corrupted. Please restore to factory settings and try again.
Apple TV Generation 2, maybe 3