If you copied the .dmg to your SSD and ran it from there at the point where it asks you to choose a disk to install it to
it has to be pointed at a disk that has an OS on it because it is looking for an Applications folder where it can place
the Install macOS Sierra.app. This would just leave you in the position you were on before.
Is your SSD formatted as Mac OS Extended (Journaled on a GUID Partition Map if not you will need to do so to install
macOS Sierra.
What you need to do is make a bootable USB stick using the Install macOS Sierra.app and the createinstallmedia command
in Terminal.
Put the Install macOS Sierra.app back into your Applications folder.
Open Terminal (Applications/ Utilities) now copy and paste this command into the Terminal window,
sudo plutil -replace CFBundleShortVersionString -string "12.6.03" /Applications/Install\ macOS\ Sierra.app/Contents/Info.plist
press return
enter your password
press return
Now paste in the createinstallmedia command for Sierra where MyVolume can be replaced with the name of your USB stick
If your USB name has more than one word separated by spaces you would need to type it in as
/The\ USB\ Name
sudo /Applications/Install\ macOS\ Sierra.app/Contents/Resources/createinstallmedia --volume /Volumes/MyVolume --applicationpath /Applications/Install\ macOS\ Sierra.app
press return
follow the prompts
When that is done you will be able to boot to the USB stick and install Sierra.
Restart your mac while pressing and holding the option/ alt key.
After a couple of minutes you will see the Startup Manager, select the bootable USB, press Return.
The mac will boo to the USB you should see a Utilities panel, select Install OS, press Continue.
The installer should start up follow the prompts and when asked choose the SSD for the installation.