It does seem that you and Apple have a different and strange understanding of a "family-friendliness" context. You claim that it is family friendly without giving any arguments and without explaining why? Could you explain what does "family-friendliness" term mean to you and to Apple? And I want to ask one more time: what iPad was designed for?
As I mentioned before, a family is a group of people related either by consanguinity or affinity. Group of people means multiple, several persons. So "family-friendly" means to be convenient for multiple persons. As far as I know, an iPad is the only consumer device on the market that is not compatible to be used by multiple family members. Sony Playstation, Xbox One, Nintendo Switch, Android Tablets, PC allow to use it by multiple users, create multiple profiles for each family member. But iPad doesn't. From my experience of using the iPad, it is the same device as iPhone, just with a bigger screen and recently capable to work with a stylus, pointing devices, and keyboards. It's ok to use it as a personal device, but much inconvenience appears when you start to share it with your family members. That is why it is "family-UNfriendly"!
By the way I have solved my problem with an app for storing passwords called LastPass. It is much better then Apples Keychain and it allows me to overcome some difficulties that appear when using iPad within a family when managing passwords on iPad.
Unfortunately, it turned out that this support was useless for me. It seems that this support wasn't created in order to help people to solve numerous problems that people encounter while using Apple products. But in order just to explain to them that those products were designed to have these issues, it's normal and that people are using their devices the wrong way.