How is the Move goal calculated?

Hello LLaaron and welcome to Apple Support Communities.

I see you have a question about the Move goal in the Activity app on an Apple Watch. You are able to determine your own goal.

Use the Activity app on your Apple Watch

1. 1. Open the Activity app on your Apple Watch.
   2. Go to your rings, then firmly press the screen.
   3. Tap to increase or decrease the number of active calories for your daily Move goal.
   4. When you're done, tap Update.

More information about goals on your Watch and how they're calculated can be found here:

Get the most accurate measurements using your Apple Watch

Cheers.

The move goal is the only one of the 3 rings that is editable.

Open the activity app on the watch and force touch on the 3 rings then tap on change move goal;

press on + or - to whatever you want the goal to be the tap update.

The move goal is a suggestion from the watch based on your previous workouts/exercise,if you think the goal is too high or too low then you can manually adjust it.