Total AV protection for Apple iPhone.

iPhones do not need (and, indeed, cannot use) any antivirus or antimalware products. Neither do Macs, for that matter. And some so-called AV software for Macs is actually spyware and/or malware itself. Including some well-known, constantly advertised products.

It's not a scam as such, but it's certainly not worth getting, in my view, and I'm confident that most others with expertise in this field would agree.