Trade in old MacBook Pro
How do I start the process to trade in my old MacBook Pro for a new MacBook Pro?
MacBook Pro 13″, OS X 10.11
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When you are buying at Apple.com you will be able to click "Get Started" at the main screen in https://www.apple.com/shop/buy-mac/macbook-pro/13-inch
as shown below
and if you don't click there, you will have another chance on the next screen that is presented after you click one of the large blue Select buttons in the above example.