Why does my iPad say update is good 10.3.3 but I need it to go higher to get new apps?

If your iPad is currently running, or cannot be updated beyond iOS 10.3.3/4, then have an iPad4.

Update support for iPad4 ended September 2017. The final iOS releases for this model were iOS 10.3.3 (WiFi Only models) and iOS 10.3.4 (WiFi & Cellular). iPad4 cannot be updated to any later major version of iOS as it lacks the minimum hardware requirements needed to run more recent versions. The 32-bit platform upon which the iPad4 is based is effectively obsolete.

Many App Developers have also dropped support for older devices and iOS versions preceding iOS11/12/13 - and have withdrawn older versions of their Apps from the Apple App Store. Withdrawal of Apps supporting older models of iPad is making their utility and usefulness significantly more limited. Once compatible versions Apps are withdrawn, you’ll not be able (re)download or (re)install them.

If Apps that you need to use now have higher minimum iOS-version requirements, your only option is to replace your iPad with newer model. Even the basic current iPad7 supports current iPadOS 13.x - and has hardware specifications that will vastly outperform your old iPad4.

I hope this information is helpful - if only in clearly stating the limitations of your iPad4 and your available options.

Yes, iOS 10.3.3 is as far as that model can upgrade. If you want apps that are no longer supported on that version, you will need to get a new iPad. The level of backwards compatibility for any given app is up to the app vendor (as Rudegar stated).

Depends on what model iPad you have. But quite likely yours is old enough that it can no longer be updated.

it's optional for app developers how old ios versions they wish to keep supporting.