The way I did that video was take a circle character repeated 90 times. Added a Sequence Text behavior to Rotate on Y. I also had a ramp on the text to turn it on the Y axis to give that angle on the "assembly".
BTW - when it comes to 3D Text, don't limit yourself to the stupid sliders. Grab hold of those number values and drag them up!
Font Size over 1000. Really push it. Motion can handle it (up to a point). Front Edge > Size and Widths -- in the 100s! Turn the character 90º on Y with the camera to try to "balance" the shape.
An easier way is to replicate the character. The replicator should automatically set itself to 3D if the text is already 3D Text.
Set the Angle End > X or Y depending on how you want it built. You still need to painstakingly adjust the Width/Size of the Round front so that you get a smooth surface (much easier said than done!)
Shininess of the Metal substance set to 100% will have a mirror finish.
Motion is limited by the Environments you get with 3D Text -- a very limited set (field, parking lot, woods, etc...
These environments are the only thing that work completely around a character.
There is a way around this limitation... you can add an image to a Generic substance, or you can add a Custom Specular > Shininess Image > Specular Color Image. Either way, you will fake animating the image around the shape by animating the Placement > Position > Y (or X) angle [just over the Scale].
In *every* case, you will have to go into the image > Placement > Scale parameter, dial down the disclosure triangle and uncheck Scale with Font size. Reset the percentage until the image looks right, then you can turn the Scale with Font Size back on. [Stick with Generic - Image to start, everything else is very difficult to navigate.] If you need to increase the Brightness, boost that value up (even over 100).
3D text in Motion is really kind of weird. The algorithm used to place textures is not what you would expect. Front and Back and edges work like you'd expect, but sides are designed to blend patterns, not images, and the arrangement is forward, backward, forward, backward around the 360 degrees (regardless of the true shape) and the two backwards texture/pattern orientations are offset from "square" -- it's all very difficult to work with (my Revolution generator was an unholy b**** to do! — there was a way around it... but I'm not spilling... yet.)
Apple only had a very few other things to add to 3D Text to make it an easy and powerful for creating 3D models. Fix the texture wrapping (or ADD the option to wrap around instead of blend), add Revolve (so we can create spheres and such), and not much more than that. Instead they decided to add a whole other 3D environment (and the two do NOT mix!) I'm not happy about the new development. I like using Motion, I like using 3D Text. I hate Blender and all the other 3D applications out there (I've tried most of them... not worth the time or trouble. I'm not young anymore.) I'm sure you can find a 3D model you can *buy* of the planet Earth from TurboSquid or some site like it.