Unauthorized apple purchase

If the only indication of the charges is from an email or text, be aware that it may be a phishing attempt to get you to log in to a site that appears to be Apple and divulge your password or credit card information. See: Recognize and avoid phishing messages, phony support calls, and other scams - Apple Support

and Identify legitimate emails from the App Store or iTunes Store - Apple Support

If it was a real purchase, see the following instructions. They include information on contacting Apple Support if the other steps don't help: If you see "apple.com/bill" or an unfamiliar charge on your statement - Apple Support

Apple will always address you by your name or the name they have on file for you, not Dear Customer, Dear Client or by using your e-mail address.  The e-mail will be from @apple.com or @iTunes.com. E-mail addresses can be spoofed. You can go to Mail/View/Message/Show all Headers to see more. Apple emails won't have poor grammar/misspellings. Apple e-mails will never contain an attachment. Apple will never request personal information by email such as Social Security numbers, your Mother’s maiden name or full credit card numbers . 

The only exception to the above I have noticed is if you order something from the Apple Store (apple.com), your receipt will be addressed to Dear Apple Customer. That is a receipt for a purchase you initiated.