Apple TV 3rd Gen
I am planning on sell my old Apple TV, do I have to delete information on it first or is it done automatically? I'm thinking about my log on credentials etc.
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Information is not deleted automatically.
Before you sell or give away your device, it is best to reset the device to factory settings, thereby removing any personal information, including accounts and optionally stored passwords. Don’t push the reset to the new user, or trust them to do so.
Reset or restore your Apple TV to its factory settings - Apple Support