ibook unable to read my document. It opens the document but does not sustain

i have created an e-book which is multimedia in the epub format on adobe indesign. when i down load the book on iphone, it reads the first time. subsequently the book loads and blinks and vanishes. it does not remain or sustain on the screen.

i downloaded kobo ebook reader and in that app it reads perfectly.

how do i get the ibooks to read it properly