Free Apple TV + Subscription offer
I bought a new Apple TV and the option for the free year of Apple TV+ is not available.
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The offer would be available to new subscribers, for the first three months. Find “Enjoy 1 Year Free” in the TV app.
Read here how to redeem: Apple TV+ - One Year Offer - Apple
Read here about the conditions: Apple TV+ one year offer - Terms and conditions - Apple
Read here if you have trouble redeeming: If you can't redeem your promotional trial of Apple TV+ - Apple Support
If you qualify, and if you did as described in the guide, and you still do not get to see the year offer, then contact Apple Support.