Install macOS Big Sur.app does not appear to be a valid OS installer application
I am trying to create a bootable usb to do a clean install of Big Sur on my late 2013 Macbook Air (safely backed up for emergencies!) but when I try and use the terminal command copied and pasted from this article, it doesn't recognise the installation file downloaded from the app store as being a valid installation file (the exact error is "/Applications/Install macOS Big Sur.app does not appear to be a valid OS installer application").
Any help would be gratefully received. Tagged as a Big Sur issue but not sure if it is that or HighSierra.
Currently operating 10.13.6 HighSierra
MacBook Air 13″, macOS 10.13