Good grief Apple!! This communities page is very difficult to navigate!.. Now, back to the point.. I think i've solved this issue. The challenge appears to be with the writing of the tags. A lot of these tag writing apps have a "description" field. This is what throws Apple's background tag reading off the rails. If one simply does not populate the description field, a tag written with the proper stuff should work fine with background reading, however it is important to note that Apple currently supports a limited number of these things. This is documented in the developer area here: https://developer.apple.com/documentation/corenfc/adding_support_for_background_tag_reading
I've successfully written tags with a phone number, Facetime, SMS, email, URL's for http, https, http and https with www, as well as getting maps to launch with a properly formatted URL for a map location. I have not tried itunes or youtube links, though i don't expect there'll be any problems with those. The list of the support URL schemes are here: https://developer.apple.com/library/archive/featuredarticles/iPhoneURLScheme_Reference/Introduction/Introduction.html#//apple_ref/doc/uid/TP40007899-CH1-SW1