how do i get my free apple tv with new device

Tap or click > https://offers.appletvapp.apple/tvp11191yf

And as it’s caused some confusion, the free year covers only Apple TV+ channel TV shows and movies, and does not cover movies and shows from other sources.

You should see the offer immediately after opening the Apple TV app, some users might see it appear while in Settings.

You can also check your eligibility at https://offers.appletvapp.apple/tvp11191yf

Please do remember that under the terms of the offer, you are only able to claim the free year of Apple TV once, it is seen as a "free trial", this means even if you purchase another qualifying Apple device then you will not be eligible to receive another free year of Apple TV.