RESET is not working on Watch

How can I fully reset my watch that I cannot connect to with my current phone? I can only assume the watch is still connected to my prior (not working) phone (I hadn't used the watch in a while). I've tried to repair, reset, all options seen in support. nothing responds. The new phone uses the same apple ID so expected the device would have ported over with other items from backup. Device tells me to put the watch on and unlock with my iphone. BUT as stated, that doesn't work. With device on wrist, i cannot get to a any screens, connect to it, not even to attempt to unlock it....NOTHING. With device on charger, i cannot reset it. i tried the combinations, just keep getting "unlock phone". I can only get to power off/emergency screen. I would like to gain access, even if that means a full factory reset.