Hi,
First Connect your iPhone & Watch to power/charger and keep them that way throughout the entire process.
Also, please make sure your iPhone has the latest iOS software already installed prior to attempting to update the Watch.
- Reset Network Settings on iPhone. Settings > General > Transfer or Reset iPhone > Reset > Reset Network Settings. You will need to connect back to your Wi-Fi network after the device restarts.
- While iPhone is restarting, erase all content and settings of the Watch. Press and hold the Side button until you see “Power off” on the screen.
- ONCE that appears on the screen, do not do anything except release the side button, and instead, press and hold the Digital Crown until you see Reset > Erase all Content & Settings. This may take a few minutes.
- Once the Watch is done & restarts, you should see the pairing screen on the Watch, and “Start Pairing” on the Watch app.
- Select Start Pairing on the Watch app > select Pair Manually instead vs placing Watch in camera view to pair the watch.
- you should see your watch name on the Watch app > Click on it > look for the 6 digit code provided on your Watch and then enter that code on your iPhone.
- Proceed with update > Start Update > Press Continue. The update should start installing to the Watch.
- When setting up, don’t restore from backup. Select Set Up as New Apple Watch.
hope that helps
https://support.apple.com/en-us/HT211801
https://support.apple.com/en-us/HT204567?