Is the site directunlocks.com reliable?

There are no reliable external services that I have heard about and any of them would just have to do something you could do yourself for free. Any "unlocking" you need can be done through an Apple service, often by yourself. However, saying just "icloud" is not specific enough for us to direct you to the Apple service you need. Quoting exact error messages or describing in detail what issues you are having would make this a lot faster.

Read the support article "If your Apple ID is locked or disabled"; it has solutions for two frequently encountered reasons for an account to be disabled/locked. Click here --> https://support.apple.com/HT204106

'Activation Lock for iPhone, iPad, and iPod touch' is a security feature that's designed to prevent anyone else from using an iPhone, iPad, or iPod touch, if it's ever lost or stolen. To learn more click here --> http://support.apple.com/HT201365

For an individual to remove an activation lock absolutely requires the information for the account that applied the lock. Click on this link to learn 'How to remove Activation Lock' --> https://support.apple.com/HT201441

If you do not know the required information and you are not the original owner, get the owner of the account to remove the lock or return the device for a refund or recycle the device. The device is otherwise useless to you. If the owner is unknown and has not provided contact information as a message showing in the login screen, there is no way to contact the owner unless the person who gave you the device knows them.

Here are additional resources if you are the original owner, or know the owner to be able to provide assistance in doing any of the following things:

Help with a lost Apple ID or password:

• "If you forgot your Apple ID" [this is likely an email address you are using or used in the past] click here --> https://support.apple.com/HT201354

• "If you forgot your Apple ID password" click here --> https://support.apple.com/HT201487

Reset device:

Apple can completely reset a device if a person can provide sufficient evidence of valid ownership. This is done online at: Activation Lock support request - https://al-support.apple.com/#/additional-support Apple says, "Proof of ownership documentation is required," but does provide details as to what is acceptable proof. Prior to this new online service Apple typically required the original receipt issued by Apple or an Apple Authorized Reseller and documented provenance (so typically it would be the original owner who does this, or a descendant with legal proof of ownership).