Can I buy 4 individual airtags for the price of a four pack?

Can I buy 4 individual airtags for the price of a four pack?

iPhone 12 Pro

Posted on Dec 1, 2021 1:38 PM

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11 replies

Dec 1, 2021 2:06 PM in response to Stevemikegonza

Actually, I don't. Losing out on $70? a 4-pack is $99. An individual tag is $29. So if you purchased 4 individual tags ( I wouldn't if I can get a discount on a 4-pack), the difference is only $17.


I just placed a 4-pack in my cart online (and can pick it up tomorrow locally) so they are available. Bulk purchasing of any products at a discount is a time-honored marketing method. So, makes perfect sense.

Dec 1, 2021 2:40 PM in response to muguy

No, the difference for the retailer is either selling $100 worth of items as opposed to the customer only buying one since the 4-pack isn’t an option. 100-29= 71 opportunity loss. This is due to me buying different things for people. What makes sense is if the 4-pack doesn’t exist, you sell the individuals that aren’t selling. Why? You move inventory and increase revenue.

Dec 1, 2021 2:13 PM in response to Stevemikegonza

This is a user-to-user technical support forum. No one here knows why Apple makes particular pricing decisions.


However, it's quite common for retailers to offer a discount if you buy some sort of multi-pack. Items in such packaging are cheaper for the manufacturer (less packaging) and and cheaper for the retailer as they are faster to inventory (one barcode to scan instead of four) and sell (again, one package to scan, not four). Apple also has a vested interest in getting as many AirTags out in the field as possible as they're trying to grow the ecosystem. But, all of that is just a guess based on my twenty years of retail inventory management experience.

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Can I buy 4 individual airtags for the price of a four pack?

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