If I own Apple TV 3rd Generation, do I have to go the App Store and pay $4.99a month
If I own an Apple TV 3rd Generation, do I have to go to the App Store and pay $4.99 a month
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Only if you want to watch Apple TV+ content (note the "+").
Note that Apple TV+ is Apple's video streaming service and there is a monthly (or annual) fee for that.
You can watch everything else that is available on Apple TV without joining Apple TV+.
For information on Apple TV+ content, see: https://www.apple.com/apple-tv-plus