Sand stuck in apple watch

Instructions:

Clean and dry the Digital Crown

If the Digital Crown gets stuck or won’t move, check for debris and wipe down your Apple Watch. If you find substances like dust or lotion around the Digital Crown, follow these steps to clean it, and repeat as needed:

1. Turn off your Apple Watch and remove it from the charger.
2. If you have a leather band, remove it from your Apple Watch.
3. Hold the Digital Crown under lightly running, warm, fresh water from a faucet for 10 to 15 seconds. Soaps and other cleaning products shouldn't be used.
4. Continuously turn and press the Digital Crown as water runs over the small gap between the crown and the housing. 
5. Dry your Apple Watch with an absorbent, non-abrasive, lint-free cloth. Be sure to wipe the surface of the Digital Crown, the space between the Digital Crown and the watch case, and the surrounding surfaces, removing any water.

How to clean your Apple Watch - Apple Support

Try a soft brush, toothbrush, clean pastry brush or small paintbrush, baby hair brush etc

WoopyHoop wrote:

That doesn’t seem to work

You’ll want to contact Apple Support, then. Use the Get Support link in the upper right of this webpage.