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I have a brand new air tag and I tried all of these options including pulling the battery out and reinserting (it made a sound) but it is not finding the air tag. Initial set up seemed to work but then it kept spinning as it was trying to connect. Now it is not showing in my blue tooth device as an option.
iPhone 13 Pro
Try resetting the AirTag using the instructions here, How to reset your AirTag - Apple Support, then try to connect it.
Try resetting the AirTag using the instructions here, How to reset your AirTag - Apple Support, then try to connect it.
New air tag not connecting
