I believe there was a different radio in the Sprint/Verizon model iPhone 6s and the AT&T/T-Mobile model. And there is a difference between marketing and committing outright fraud. If T-Mobile is sending emails to a select group of people after issuing their statement on shutting down the Sprint network and saying when we do this you need to update your iPhone, it will no longer work, and that is a lie we would be talking about fraud not marketing. I would guess T-Mobile does employee lawyers who would spot that and warn them that they had gone too far.
On the other hand, if T-Mobile knows that these model iPhones will no longer work after they turn off the network and does not inform their customers of this how much flak do you think they would get for that? And rightfully so. And even with the notification we both know they will miss some people, or some people will ignore it, or some will say it is an attempt to get them to upgrade and on the day that T-Mobile turns off the network we will get posts here asking why does my iPhone say no service. And with a few queries (for those that still do that) we will find out they have a Sprint iPhone 6s on the T-Mobile network.
And for those that don't believe it, like say you, then they can just wait until that date and see if their phones stop working. If they do they can upgrade at that time. Too bad T-Mobile didn't wait until fall.