Apple Watch activation lock

If this is a used device, the previous owner needs to go to https://www.icloud.com/find/ and erase the device, then remove it from their account. If they won't do that, the device is useless. Apple won't unlock it.

Turn off Activation Lock - Apple Support.   *

If you are the original owner, contact Apple. Apple can remove the ID  if provided the required paperwork to include the original purchase receipt with the serial number on it. 

Request additional support for unlocking your device.    -

dusty89 wrote:

How to get past activation lock on series 3 Apple Watch

Enter the apple id and password it is asking for, that is the only way to remove the activation lock.