WHY CANT I TRANSFER MY ITUNES MOVIES TO VUDU

This way you get to watch it through the iTunes app, or through the subscription based Appletv. One more way to push you to a subscription, but once you have the subscription you can get an app to watch the free VUDU through the Appletv. What a deal. Going to have to start watching who the provider for the digital content is from again and decide if they are who you want to purchase it from... If I had paid attention and known "No Time to Die" was from itunes with the disc, I would have just bought it from VUDU.