Protection 360 AppleCare text message

I got a weird text message at 3:00am on 2/21 and the it’s saying: “Your AppleCare Service registration has ended. Protect360 coverage continues with claims through Assurant at mytmoclaim.com” and I was wondering if it is a scam or is it something that is actually from Apple Inc.?

[Re-Titled by Moderator]