I am not clear as to what your issue is here. Are you trying to get a free trial, or are you trying to sign into Apple TV on a Roku device (I don't know what you mean when you say "Roku" since I only know a Roku device as an item of hardware)?
If your issue is signing into the shared AppleTV service, carefully read: All the ways to watch Apple TV+ - Apple Support
If you're trying to sign into a trial, check these links for tips:
"Get 3 months of Apple TV+ for free." - Click on the link and read it, including the FAQ at the end. Check your eligibility. --> https://offers.appletvapp.apple/
"Only one offer per Apple ID and only one offer per family if you're part of a Family Sharing group, regardless of the number of devices you or your family purchases. "
'If you can't redeem your promotional trial of Apple TV+' click here --> If you can't redeem your promotion for an Apple subscription - Apple Support: