1.
If it is a brand new iPhone from Apple Store or from an Apple Authorized Reseller, see -> Set up your iPhone, iPad or iPod touch – Apple Support (UK)
Nice to know -> iPhone User Guide - free -> https://books.apple.com/book/id1567104665
2.
It becomes difficult if you bought the iPhone 2nd hand.
Each Apple device is linked/associated with an Apple ID of the person who did the setup.
Activation Lock prevents anyone who is not the owner from using this iPhone.
To unlock the Phone, you need the Apple ID and password of the previous owner, that were used during set up.
So you have to contact the previous owner.
The previous owner has to read -> this Apple article: What to do before you sell, give away, or trade in your iPhone, iPad, or iPod touch
What to do before you sell, give away, or trade in your iPhone, iPad, or iPod touch - Apple Support
Then the previous owner has to remove the iPhone from his account, see this Apple article:
Check your Apple ID device list to see where you're signed in
Check your Apple ID device list to see where you're signed in - Apple Support
Then you or she can sign in with your own or her own Apple ID.
See the following Apple articles:
Activation Lock for iPhone, iPad, and iPod touch
Activation Lock for iPhone, iPad, and iPod touch - Apple Support
How to remove Activation Lock
How to remove Activation Lock – Apple Support (UK)
The All Too Common SAD Reality of Buying a Used iPad/iPhone
The All Too Common SAD Reality of Buying … - Apple Community
You can contact Apple support for help, -> Get Support (apple.com)
You have to show proof of ownership of your product, provide all documentation showing your purchase of the device.
If you do not have additional proof of ownership, contact the reseller. They may be able to provide the original purchase document.
Once Apple receive your proof of ownership, Apple will further review your request and provide an update.
Or ask your money back from the seller if bought the iPhone 2nd hand.