How companies logo can be displayed in the Apple wallet app?

I want to know how a companies logo can be displayed in the Apple wallet app, transaction view sections for a card. Currently, It shows no company logo when someone makes a purchase using apple pay. However, see "Apple" or "Supreme". Here you can see a company logo appears for transactions with that company in the apple wallet app. However see "Bask Health, LLC", a default icon/logo appears for this company. How can I add a logo? We use Stripe for payment processing and Stripe said to reach out to apple for more clarification and details on "what the Payment processor is supposed to provide Apple during Apple Pay transactions" for adding logos/icons.

Any information / insights are appreciated. Thanks.

[Re-Titled by Moderator]