Hello Lee thanks for the reply.
I just looked into the True Tone page and the preference panel on my Mac showed I already (months ago) turned off both True Tone and Automatically Adjust Brightness as neither checkbox was enabled for those two features. (I do have Night Shift enabled, however.)
The auto brightness changes during Apple TV.app are more like an automatic gamma adjustment where the midtones (or so) go up in brightness when I shine a light near the MacBook (Air M1 btw) camera and then return to lower brightness gamma when I remove the light.
The auto gamma adjust also occurs, btw, when I have the "Accessibility->Display->Display contrast" slider activated at any level. (The link you shared states:
"Some display accessibility settings, including Invert Colors, Grayscale, and Increase Contrast, might turn off True Tone."
and I've found that both the Accessibility contrast slider as well as the Accessibility contrast checkbox controls do not disable the auto gamma in TV.app.
I think it would be cool if macOS and TV.app allowed for automatic image adjustment to be disabled, and to just have the movie be shown as it is.