Nickel allergy to sport band

I find it shocking that Apple, a company who seems to take pride in delivering quality items for a high price, has still not fixed their problem with their sport band causing allergies for about 20% of the population. Yes, that’s right, Apple. About 20% of the population is allergic to nickel and yet you continue to sell a $40 watchband that puts skin in direct contact with nickel. Nickel reactions are a problem I only encounter when I purchase cheap, throw-away jewelry that tarnishes and breaks within weeks. I do not expect this from a $40 watch band. Shameful.