How can you avoid transferring needless large volumes of 'Documents & Data' when setting up a new iPhone from backup?

When setting up a new iPhone from a backup, how can you avoid transferring the large volume of 'Documents & Data' to the new phone to save memory? Can you select specifically what data is transferred?

Alternatively, setting up the phone as a new device would be one solution, but I would rather prefer not to lose the 10+yrs of settings tinkering, which has tailored my iPhone to how I like to use the phone.