Why do Apple Watches keep getting larger

You normally have a choice between two sizes when you order. If you prefer a small watch (as I do), then order the smaller one.

Apparently like phones that's what people seem to want.

I does not have to do anything with software. Most of the time, it’s just the user’s choice: Having a bigger screen has it’s pros and cons

kinda how the market works

3 sizes now with the Ultra.