transfer data from previous apple tv to new apple tv
how do I transfer data from previous apple tv to new apple tv prior to trade-in?
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There is no trade-in for Apple TV boxes through Apple.
There is no transfer from older models (3rd generation or earlier) to newer models (4th generation or later).
Identify your Apple TV model - Apple Support
With the modern models (4th generation or later), users may use the One Home Screen feature to sync the setup through iCloud. You will need to be in possession of both devices at the same time. Activate One Home Screen on the previous unit, then set up the new one, and choose to sync when that option is asked for during setup.
Keep apps and the Home Screen up to date across multiple Apple TVs - Apple Support
Users are advised to reset the previous unit before selling or giving away or disposing of it. Reset or restore your Apple TV to its factory settings - Apple Support