Apple TV+
I have watched the first 8 episodes of Echo 3 on Apple TV+. The next week when I tried to play episode 9 I wasn't able to. Episode 9 came with 'How to Watch' and 'Up Next. When I come 'Up Next' nothing happened.
What's up?
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Episode 9 should be available in all countries and regions where Apple TV+ is available, since Friday, as far as I know. It shouldn’t behave differently than any other show from the Apple TV+ catalog.
Note that several shows have a free-to-watch first episode, so do not use ep.1 or ep.2 as a test. Instead, use a later episode as a test.
If you see the How to Watch blurb, then that would normally mean that you are either not signed in to the app on this device, or no subscription for this is listed on the active account in the app on this device.
If you are convinced that this part is nevertheless entered correctly, then something else weird is going on. At this time, I would suggest to contact an expert from the Apple Support staff for further assistance. Contact Apple for support and service (phone numbers) or start your support request online (chat/email/callback).