Watch Now screen has changed to an AppleTV+ commercial.

The Watch Now tab used to have "Up Next" at the top. Selecting each entry there would give large thumbnail on the background. Then below that was the "What to Watch" row with new things on any app that are popular. That lets you keep up with new trends easily, to pick new shows to watch.

Now the "Watch Now" screen shows a scrolling preview for AppleTV+ shows, then below that is the "Up Next" with no previews, then 4 more rows of AppleTV+ advertisements. The "What to Watch" row is gone completely.

This device experience has become much worse nearly overnight. Is this some setting, or the device just ruined?