Purchased iTunes gift card and it says "Your purchase could not be completed"

You may need to have a valid payment method on file, even if the app you want to download is free.

 If you get a message -> Your purchase could not be completed, you need to Add a payment method to your Apple ID – Apple Support (UK)

• If you want to change your card, add first the new card, then remove the old one.
• or if you use your Apple Account balance, you need to set your Apple Account balance as your default payment.

See also ⤵️

Payment methods you can use with your Apple ID

Payment methods you can use with your Apple ID – Apple Support (UK)

FYI: Not all credit & debit cards seem to work with App Store / iTunes Store, try a different one, or preferably a credit card. If your card is not accepted as a paymenf method, you need to contact your bank.

Add money to your Apple Account balance -> Add money to your Apple Account balance - Apple Support

If you have set your Apple Account balance as your default payment method, your default payment method will be used first by Apple when you need to make a payment.

Some purchases might require you to have a credit card on file, even if you use your Apple Account balance to make the purchase.

App Store & iTunes gift card -> Apple Gift Card - Apple (UK)

• Add money to your Apple Account balance anytime, no gift card needed.

If you update your payment method or add funds to your Apple Account balance, It would take about 1 to 3 business days in order to process.

If you're still unable to update your payment method, Contact Apple Support.

Click here for more support and assistance.