Yes, I agree. Also yes, Apple support's stance is reasonable. Referring to a more common issue, even companies like Tesla are facing challenges in developing batteries for electric vehicles, battery life. Batteries are still become a significant bottleneck for technologies that heavily rely on power storage, especially in terms of efficiency. Bad news, this problem doesn’t seem likely to be resolved in the near future. So hearing some such not-responsible 'advertisement' saying that it wont ruin battery life seems remain an open question.
One thing I'm quite sure about "plugging all the time": is when you are doing such a task that will put your Macbook in a task that cause a temperature rise. You will still degrade your battery life fast (remember, it's only a laptop, not a pc), but it's still much better compared to when you are not plugging it while doing intensive work.
Well, just sharing. I might be wrong though