Restart your watch and see if it makes any difference:
Hold the power button until you see the SOS screen. Tap the power icon in the upper right hand corner, then swipe to power off. Wait a minute, then press and hold the power button again and hold it until you see the Apple Logo. Let go when the Apple Logo appears. Enter your passcode when prompted.
If turning the screen brightness all the way up nor the restart helps, you'll want to schedule an appointment at your Apple Store Genius Bar to have your watch tested.
I've seen no difference in the brightness of the screen on my Apple Watch Ultra after updating to the latest WatchOS 9.5.1, which was released about 3 days ago.