No recommendation to increase move goal

Make sure your personal information is up-to-date:

Get the most accurate measurements using your Apple Watch - Apple Support

Try calibrating the watch:

Calibrate your Apple Watch for improved Workout and Activity accuracy - Apple Support

If that doesn't help, I would recommend unpairing and re-pairing the watch.

Turn on daily coaching.

Click crown on Apple Watch to open the app menu. Click the Settings app. Scroll down and select Activity. Toggle on Daily Coaching.

Hey belugagirl,

We'd recommend reviewing this article as it provides your options for changing your goals: Change your goals on your Apple Watch - Apple Support

"Change your goals

1. Open the Activity app on your Apple Watch.
2. Swipe up, then tap Change Goals.
3. Tap to increase or decrease the number of active calories for your daily Move goal, then tap Next.
4. 
5. 
   
6. Tap to increase or decrease the number of minutes for your daily Exercise goal, then tap Next.
7. Tap to increase or decrease the number of hours for your daily Stand goal, then tap Ok.

If you don't see the option to update your Stand and Exercise goals, make sure you have an Apple Watch Series 3 or later with the latest version of watchOS."

Thanks!

Hi there belugagirl,

Per Track daily activity in Fitness on iPhone:

Every Monday, you’re notified about the previous week’s achievements, and you can adjust your goals for the upcoming week. Goals are suggested based on your performance in the previous week.

If your performance in the previous week indicates that a change in your goals would be beneficial, then we would recommend changing them using the steps that we previously provided. Also ensure you are following the recommendations here to get the most accurate measurements with your Apple Watch: Get the most accurate measurements using your Apple Watch

Take care!

I’m going to be honest with you and go ahead and tell you that this issue may not be resolved with any of the steps listed. I’ve had my Apple Watch Series 7 for over a year now and have the same issue with no solution. Unfortunately, we may have to stick with just changing it ourselves :(